Notes

The simple idea at the heart of digitally native agriculture

A very simple idea at the heart of the insurance game is completely absent from conversations about farm data in agricultural supply chains

A good conversation starts with agreeing to terms

Has all this talk about farm data made the problem worse?

My goal with these atomic essays was to create some digestible mistake avoidance tips

well-designed incentives & hard-won trust underpin the networks - ignore them at your peril

The groundhog-day of technology renewal cycles actually does more harm than good

In my view, the announcement isn't news, even though it is newsworthy - and here's why.

Bending physics or biology to your will is awesome but ultimately futile if nobody notices

It seemed like he was about to drop 40 tonnes of water on top of my house

I'm not sure that it's an alarmist position & I worry that we're not acting fast enough

Getting alignment on exit and returns is not the same thing as lacking focus on execution

Frame the discussion is around jobs to be done, and which are best suited to autonomy

There's no point connecting devices if you're not connecting people

Farmers are wary of certification programs because eventually, they tend toward zero

Change happens when you desire the work required to bring it about

Outsourcing is not a tool for core competencies

Writing stuff down wasn't the problem for me, the confidence to hit publish was

Would fear of being sued for $30m motivate you to do something you didn't want to?

Will more and better information be enough, or will we need to do things in new ways?

What does a digitally native version of our food system look like and how do we get there?

Business model and go-to-market bring the generalist approach unstuck

We had a beloved family dog, and to this day I feel responsible for her strange demise

What if the system wasn't designed for farmer participation in the first place?

A stranger, a tarp, some twine, and an unforgettable light show

What you're selling is a version of the future that doesn't yet exist, but is plausible

Founders confuse a user of the product with the beneficiary - these are not the same thing

It is a fallacy to think that you can have independence and control

Imposter syndrome is in fact your superpower - use it wisely

In a world of omniscient satellites and machine learning is farm data privacy a thing?

Startups can get stuck in the messy middle when they confuse attention with reputation

The things you are focused on are not that things that will drive farmer adoption

Carbon offsets are not a complete solution to our climate woes

My journey into tech and agtech began at the end of a broom handle