The simple idea at the heart of digitally native agriculture

There is no spoon

A very simple idea at the heart of the insurance game is completely absent from conversations about farm data in agricultural supply chains

Good Faith, Farm Data & Unjustified Fears

A good conversation starts with agreeing to terms

The groundhog-day of technology renewal cycles actually does more harm than good

Frame the discussion is around jobs to be done, and which are best suited to autonomy

There's no point connecting devices if you're not connecting people

Will more and better information be enough, or will we need to do things in new ways?

What does a digitally native version of our food system look like and how do we get there?

Founders confuse a user of the product with the beneficiary - these are not the same thing

In a world of omniscient satellites and machine learning is farm data privacy a thing?